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Introduction:

We are seeking a highly motivated and detail-oriented Media Planner to join our team. As a Media Planner, you will be responsible for developing and executing effective media plans to reach our target audience and achieve our marketing objectives. This is an exciting opportunity to contribute to the success of our company and make a significant impact in the field of media planning.

Job Responsibilities:

  • Develop comprehensive media plans that align with our marketing goals and target audience.
  • Conduct market research and analysis to identify media opportunities and trends.
  • Collaborate with internal teams to gather information and insights for media planning.
  • Negotiate and secure media placements, ensuring optimal reach and cost-effectiveness.
  • Monitor and optimize media campaigns to maximize performance and ROI.
  • Stay up-to-date with industry trends and emerging media platforms.
  • Provide regular reports and analysis on media campaign performance.

Job Brief:

As a Media Planner, you will play a crucial role in driving the success of our marketing campaigns. You will work closely with our marketing team to develop media strategies that effectively reach our target audience and generate brand awareness. Your expertise in media planning and analysis will contribute to the overall success of our marketing efforts.

Detailed Responsibilities:

  • Collaborate with the marketing team to understand campaign objectives and target audience.
  • Conduct research on media consumption habits and preferences of our target audience.
  • Develop media plans that include a mix of traditional and digital channels.
  • Identify and negotiate media placements that align with our target audience and budget.
  • Monitor media campaigns and make data-driven optimizations to improve performance.
  • Analyze campaign results and provide insights for future media planning.
  • Stay updated on industry trends and new media opportunities.
  • Coordinate with external vendors and agencies to ensure timely and accurate execution of media plans.

Requirements and Skills:

  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Proven experience in media planning, preferably in an agency or marketing department.
  • Strong analytical skills and ability to interpret data to drive insights and optimizations.
  • Excellent communication and presentation skills.
  • Proficiency in media planning tools and software.
  • Knowledge of digital marketing platforms and trends.
  • Strong negotiation and relationship-building skills.
  • Ability to work effectively in a fast-paced and dynamic environment.

Frequently Asked Questions (FAQs):

A Media Planner is responsible for developing and executing media plans to reach a target audience and achieve marketing objectives. They conduct research, negotiate media placements, and monitor campaign performance.

Successful Media Planners possess strong analytical skills, excellent communication abilities, and proficiency in media planning tools and software. They also have a good understanding of digital marketing platforms and trends.

A Bachelor's degree in Marketing, Advertising, or a related field is typically required. Previous experience in media planning, preferably in an agency or marketing department, is also beneficial.

Review and Approval:

This job description has been reviewed and approved by the HR department.

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