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Introduction:

We are seeking a highly skilled and experienced Digital Director to join our team. This role is suitable for individuals with a strong background in digital marketing and strategy. If you are passionate about driving digital innovation and have a proven track record of success, we encourage you to apply.

Job Responsibilities:

  • Develop and implement digital marketing strategies to drive brand awareness and increase online presence.
  • Oversee the planning and execution of digital campaigns across various platforms, including social media, email marketing, and search engine optimization.
  • Analyze data and metrics to identify trends and insights, and make recommendations for optimization.
  • Collaborate with cross-functional teams to ensure alignment and integration of digital initiatives with overall marketing objectives.
  • Manage and optimize website content and user experience to enhance engagement and conversion rates.
  • Stay up-to-date with industry trends and best practices in digital marketing, and provide guidance and training to team members.

Job Brief:

As the Digital Director, you will play a crucial role in shaping our digital strategy and driving our online presence. You will be responsible for developing and implementing innovative digital marketing campaigns, optimizing our website and online platforms, and analyzing data to drive continuous improvement. This role will require close collaboration with various departments, including marketing, design, and IT.

Detailed Responsibilities:

  • Develop and execute comprehensive digital marketing plans that align with business goals and objectives.
  • Manage and optimize digital advertising campaigns, including budget allocation, targeting, and performance tracking.
  • Monitor and analyze website traffic and user behavior to identify areas for improvement and implement strategies to increase engagement and conversion rates.
  • Collaborate with the design team to create visually appealing and user-friendly digital assets.
  • Stay informed about emerging digital marketing trends and technologies, and provide recommendations for implementation.
  • Lead and mentor a team of digital marketing professionals, providing guidance and support to ensure the successful execution of digital initiatives.

Requirements and Skills:

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in digital marketing, with a focus on strategy development and execution.
  • Strong knowledge of digital marketing channels, including social media, email marketing, SEO, and paid advertising.
  • Proficiency in web analytics tools, such as Google Analytics, to track and analyze campaign performance.
  • Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
  • Experience managing and optimizing websites and content management systems.
  • Familiarity with HTML, CSS, and web design principles is a plus.

Frequently Asked Questions (FAQs):

The Digital Director is responsible for developing and implementing digital marketing strategies, managing digital campaigns, optimizing website content, and analyzing data to drive continuous improvement.

The Digital Director should have strong knowledge of digital marketing channels, proficiency in web analytics tools, excellent communication and leadership skills, and a data-driven approach to decision-making.

A bachelor's degree in marketing, communications, or a related field is required. Proven experience in digital marketing and familiarity with web design principles are also preferred.

Review and Approval:

This job description has been reviewed and approved by the HR department.

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