Build Relationships That Keep Your Job Board Top of Mind

Getting visitors once is good. Bringing them back again and again? That’s where growth happens.

In this part of the playbook, we’re unlocking the power of email marketing — your direct line to job seekers and employers who already showed interest.

Here’s what you’ll discover:

• Segment for Success –Send the right message to the right audience, whether they’re job seekers, employers, or both.
• Campaigns That Convert –From welcome emails to job alerts, learn which campaigns drive action (and how to set them up).
• Keep Them Engaged – Tactics to maintain consistent communication without overwhelming inboxes.
• Measure & Improve –Track open rates, clicks, and conversions to refine your strategy for maximum results.

Your audience is checking their inbox daily. Show up with value. Make them click.

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